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當前位置：中國廣告人網站--->媒介寶庫欄目--->媒體雜談-->詳細內容
2002年9月時尚類雜志廣告數據月度報告（四）
作者：佚名 日期：2003-1-22 字體：[大] [中] [小]
廣告商(品牌) 廣告頁數排名
時尚雜志
2002.9
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年度排名
品牌
年度累計廣告頁數數據
本月排名
本月廣告頁數數據
2002
2001
變化率%
2002
2001
變化率%
1
歐萊雅 |
302.8 |
194.9 |
55.35% |
1
53.8 |
19.8 |
172.57% |
2
蘭蔻 |
199.4 |
102.1 |
95.32% |
2
32.7 |
11.1 |
194.63% |
3
雅芳 |
152.9 |
44.0 |
247.68% |
7
15.0 |
9.0 |
66.46% |
4
SK-II |
129.6 |
41.7 |
210.74% |
52
3.9 |
5.9 |
-33.73% |
5
薇姿 |
125.2 |
16.4 |
664.96% |
4
20.0 |
3.9 |
410.15% |
6
美寶蓮 |
118.9 |
99.8 |
19.12% |
9
14.0 |
12.0 |
16.75% |
7
寶姿 |
106.3 |
48.2 |
120.53% |
6
16.0 |
6.0 |
168.94% |
8
羽西 |
101.3 |
-- |
-- |
5
19.1 |
-- |
-- |
9
玉蘭 |
90.3 |
138.0 |
-34.58% |
28
5.4 |
5.0 |
7.25% |
10
歐珀萊 |
78.4 |
67.8 |
15.67% |
11
11.9 |
8.0 |
49.41% |
11
香奈兒 |
77.0 |
44.6 |
72.72% |
38
5.0 |
4.0 |
24.67% |
12
MOTOROLA |
75.7 |
62.8 |
20.65% |
406
0.2 |
15.9 |
-98.83% |
13
NOKIA |
75.2 |
51.9 |
44.94% |
22
7.3 |
2.7 |
175.00% |
14
歐米茄 |
66.0 |
49.3 |
33.83% |
3
22.2 |
10.8 |
105.18% |
15
碧歐泉 |
64.9 |
15.7 |
314.73% |
13
10.0 |
2.0 |
411.84% |
16
資生堂 |
55.9 |
19.9 |
181.46% |
8
14.0 |
4.0 |
254.27% |
17
雅詩蘭黛 |
53.3 |
49.4 |
7.87% |
16
9.8 |
3.9 |
149.82% |
18
玉麗 |
49.9 |
-- |
-- |
74
2.0 |
-- |
-- |
19
倩碧 |
49.7 |
34.9 |
42.47% |
18
9.0 |
3.0 |
201.00% |
20
力士 |
42.7 |
18.6 |
129.28% |
21
7.9 |
4.0 |
98.55% |
21
UP2U |
42.0 |
6.0 |
600.16% |
25
6.0 |
6.0 |
-0.01% |
22
嬌蘭 |
38.8 |
14.0 |
178.00% |
17
9.0 |
5.0 |
80.65% |
23
卡地亞 |
36.8 |
21.8 |
68.90% |
26
6.0 |
2.0 |
200.15% |
24
路易威登 |
35.7 |
28.7 |
24.51% |
12
11.0 |
9.9 |
10.58% |
25
佳雪 |
33.4 |
-- |
-- |
162
1.0 |
-- |
-- |
26
李寧 |
32.7 |
-- |
-- |
29
5.3 |
-- |
-- |
27
赫蓮娜 |
31.5 |
10.9 |
189.46% |
53
3.9 |
1.0 |
293.10% |
28
營彩 |
29.8 |
-- |
-- |
75
2.0 |
-- |
-- |
29
匯源 |
29.0 |
2.0 |
1349.87% |
39
4.0 |
1.0 |
299.92% |
30
佛羅倫 |
28.8 |
-- |
-- |
15
9.9 |
-- |
-- |
31
CASIO |
28.3 |
11.0 |
156.93% |
58
3.0 |
2.0 |
50.16% |
32
HUGO BOSS |
28.0 |
9.0 |
211.16% |
40
4.0 |
1.0 |
300.10% |
33
SAMSUNG |
27.1 |
22.0 |
23.47% |
59
3.0 |
6.0 |
-49.94% |
34
卓多 |
26.8 |
-- |
-- |
76
2.0 |
-- |
-- |
35
阿爾諾 |
26.3 |
9.0 |
191.83% |
60
3.0 |
1.0 |
200.08% |
36
曼麗妃絲柔 |
25.8 |
5.9 |
334.39% |
77
2.0 |
5.9 |
-66.25% |
37
丸美 |
21.2 |
7.0 |
203.47% |
163
1.0 |
1.0 |
0.44% |
38
柏麗 |
21.0 |
13.0 |
61.61% |
61
3.0 |
2.0 |
50.09% |
39
斯沃琪 |
20.9 |
14.0 |
49.65% |
164
1.0 |
2.0 |
-49.95% |
40
NATUZZI |
20.0 |
-- |
-- |
78
2.0 |
-- |
-- |
廣告商廣告投資排名
時尚雜志
2002.9
年度
排名
品牌
年度累計廣告投資數據
本月排名
本月廣告投資數據
2002
2001
變化率%
2002
2001
變化率%
1
歐萊雅 |
2953.03 |
1705.01 |
73.20% |
1
523.21 |
191.60 |
173.08% |
2
蘭蔻 |
2531.56 |
1310.38 |
93.19% |
2
432.07 |
175.94 |
145.58% |
3
SK-II |
1454.76 |
502.11 |
189.73% |
22
67.79 |
76.83 |
-11.76% |
4
雅芳 |
1385.82 |
310.55 |
346.24% |
10
135.57 |
66.78 |
103.00% |
5
薇姿 |
1198.07 |
158.49 |
655.92% |
4
184.33 |
40.87 |
350.99% |
6
寶姿 |
1009.78 |
437.99 |
130.55% |
6
173.04 |
56.95 |
203.83% |
7
美寶蓮 |
969.18 |
749.91 |
29.24% |
15
106.88 |
76.77 |
39.21% |
8
羽西 |
962.96 |
-- |
-- |
3
190.48 |
-- |
-- |
9
香奈兒 |
950.86 |
493.15 |
92.82% |
23
67.68 |
42.00 |
61.13% |
10
歐珀萊 |
891.98 |
723.58 |
23.27% |
9
137.04 |
80.73 |
69.76% |
11
雅詩蘭黛 |
862.50 |
696.16 |
23.89% |
5
173.23 |
64.33 |
169.30% |
12
碧歐泉 |
818.05 |
235.53 |
247.33% |
12
128.10 |
29.44 |
335.10% |
13
倩碧 |
729.46 |
473.69 |
54.00% |
11
129.11 |
48.50 |
166.23% |
14
玉蘭 |
724.10 |
999.33 |
-27.54% |
40
41.04 |
33.40 |
22.88% |
15
資生堂 |
641.84 |
246.97 |
159.89% |
13
125.10 |
62.00 |
101.77% |
16
歐米茄 |
627.90 |
462.95 |
35.63% |
25
64.66 |
98.73 |
-34.51% |
17
MOTOROLA |
623.70 |
488.97 |
27.55% |
349
5.83 |
126.33 |
-95.38% |
18
卡地亞 |
563.41 |
249.49 |
125.82% |
18
85.18 |
22.30 |
281.91% |
19
NOKIA |
477.07 |
353.76 |
34.86% |
38
43.00 |
19.54 |
120.11% |
20
赫蓮娜 |
454.51 |
159.43 |
185.09% |
29
53.22 |
4.61 |
1055.32% |
21
路易威登 |
423.89 |
346.27 |
22.42% |
14
123.67 |
105.73 |
16.97% |
22
力士 |
395.10 |
138.81 |
184.63% |
24
66.10 |
30.42 |
117.29% |
23
玉麗 |
363.62 |
-- |
-- |
100
18.00 |
-- |
-- |
24
嬌蘭 |
360.00 |
141.46 |
154.49% |
19
79.53 |
57.38 |
38.61% |
25
曼麗妃絲柔 |
329.22 |
68.84 |
378.23% |
58
28.98 |
68.84 |
-57.90% |
26
HUGO BOSS |
304.07 |
107.97 |
181.63% |
37
43.32 |
14.76 |
193.43% |
27
佛羅倫 |
290.11 |
-- |
-- |
16
101.26 |
-- |
-- |
28
JORYA |
273.43 |
-- |
-- |
33
45.96 |
-- |
-- |
29
卓多 |
263.50 |
-- |
-- |
84
20.00 |
-- |
-- |
30
PRADA |
261.91 |
-- |
-- |
27
56.29 |
-- |
-- |
31
UP2U |
261.74 |
35.90 |
629.08% |
44
36.06 |
35.90 |
0.45% |
32
李寧 |
259.04 |
-- |
-- |
39
42.47 |
-- |
-- |
33
SAMSUNG |
250.22 |
165.99 |
50.74% |
71
24.16 |
42.00 |
-42.48% |
34
斯沃琪 |
249.99 |
160.78 |
55.48% |
107
17.49 |
20.86 |
-16.17% |
35
營彩 |
249.88 |
-- |
-- |
82
20.31 |
-- |
-- |
36
雷達 |
240.18 |
358.83 |
-33.06% |
63
27.89 |
45.89 |
-39.23% |
37
匯源 |
230.96 |
19.44 |
1088.07% |
53
31.62 |
9.72 |
225.31% |
38
佳雪 |
229.98 |
-- |
-- |
287
8.00 |
-- |
-- |
39
勞力士 |
207.92 |
155.03 |
34.12% |
103
17.89 |
7.89 |
126.82% |